Category: Event Report
【Speech】Push it Cross the Finish Line – Designing Online Interfaces to Induce Choice Closure at the Post-Decision Pre-Purchase Stage
Speaker：Professor Andrew N. K. Chen *Professor of Analytics, Information, and Operations School of Business, University of Kansas *Editor-in-Chief, Decision Support SystemsTopic：Push it Cross the Finish Line – Designing Online Interfaces to Induce Choice Closure at the Post-Decision Pre-Purchase StageDate：2025/1/7(TUE) 15:00-17:00Venue：CM3028-1, NSYSU
【Speech】Effectiveness of Knowledge Management Systems in Organizational Work: An Activity Theory-Based Model
Speaker：Dr. Han-Fen Hu (Department of Management, Entrepreneurship, and Technology, University of Nevada, Las Vegas)Topic：Effectiveness of Knowledge Management Systems in Organizational Work: An Activity Theory-Based ModelDate：114/1/2(THU) 13:30-15:30Venue：CM3028-1, NSYSU
【Speech】Applying Card Sorting to Enhance Scale Development
Speaker：Dr. Andy Wu (Information Technology & Decision Sciences, University of North Texas)Topic：Applying Card Sorting to Enhance Scale DevelopmentDate：114/1/2(THU) 10:00-12:00Venue：CM3028-1, NSYSU
How to use big data to understand your customer base and market
Summary of the main speech content: Marketing challenges and new technology opportunities Big data methods and applications -Community big data insights into market dynamics -Crowd big data to master target customers Practical application case sharing
Starting from eBay and entering the new blue ocean of cross-border e-commerce
This seminar will provide data on eBay’s hot-selling products and e-commerce growth, let sellers understand the preparation and operation methods for starting e-commerce, the obstacles that may be encountered when crossing from B2B to B2C, and the solutions that eBay can provide.
